My reflections on design and creative resources.

A collection of articles sharing professional expertise in design, creative processes, and strategic thinking. Explore these resources to elevate your brand and understand the impact that thoughtful design can have on your business.

How Wallapop increased its 90-day retention by 23%

We redesigned the marketplace customer journey and addressed the friction points that lost the most users, in two-week sprints using Agile methodology.

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How Wallapop increased its 90-day retention by 23%

We redesigned the marketplace customer journey and addressed the friction points that lost the most users, in two-week sprints using Agile methodology.

Result

text

Result

How Wallapop increased its 90-day retention by 23%

We redesigned the marketplace customer journey and addressed the friction points that lost the most users, in two-week sprints using Agile methodology.

Result

text

Result

Why faster isn't always better.

Design sprints promised innovation in 5 days. Years later, companies are learning when speed helps and when it hurts. A critical look at the sprint methodology's real impact.

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Designing for human connection.

Aprende cómo el diseño emocional impulsa una retención un 30 % mayor. Explora las microinteracciones, la animación y la psicología que transforman interfaces funcionales en productos adorados.

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Beyond minimalism: what's next in web design.

After a decade of stark minimalism, web design is evolving. Discover the emerging trends in typography, color, and depth that define the next era of digital experiences.

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When to rebrand: signs your identity is holding you back.

Is your brand limiting growth? Learn the 7 warning signs it's time to rebrand, plus strategies for evolution vs revolution from companies that got it right.

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