LIZI: GTM & SDR to bring a PropTech solution to the B2B market
LIZI is a digital platform designed to improve the management of homeowners' associations and communication between residents, property managers, and security teams. Its solution centralizes communication, incident management, amenity bookings, access control, announcements, private messaging, and artificial intelligence applied to the daily operations of communities.
LIZI structures its value proposition around three key audiences: residents, administration, and security. This made its commercial strategy a more complex challenge than just selling "an app": it was necessary to organize the message for different decision-makers, pain points, and use cases.
At Boostomer, we helped LIZI organize their go-to-market strategy and activate an SDR workflow to transform a multi-feature solution into a clear, actionable commercial proposal focused on lead generation. The challenge wasn't simply doing outbound. It was turning a broad product into a concrete sales conversation.
Service
GTM Strategy & SDR Execution — B2B PropTech
Product
Community management platform + AI
Audiences
Focus
Operate the tray as a real part of the business
LIZI had a product with clear value, but needed to convert it into a more actionable sales strategy: better defining who to sell to, how to explain the value proposition, how to prioritize accounts, and how to generate high-quality sales conversations. The problem wasn't just "doing outbound." It was building a B2B GTM foundation that connected product, market, messaging, and SDR execution.
We helped organize the GTM strategy and SDR execution to bring the solution closer to decision-makers within the community management ecosystem.
Work done:
Area | Work |
|---|---|
ICP | Definition of priority segments and target account types |
Value proposition | Translation of the product into concrete pain points: administrative burden, neighborhood communication, incidents, payments, security |
Messaging | Sales messaging for different decision-making profiles |
Outbound SDR | Prospecting, initial contact, and conversation generation |
Pipeline | Organization of opportunities and sales follow-up |
Market feedback | Learnings from responses, objections, and interest signals |
KPIs Worked On
Speak the language of each profile
Selling a community management platform to a property manager is not the same as selling it to a security team or a resident board. Each profile has a different pain point, a different urgency, and a different success metric.
We build differentiated messaging by decision-maker profile: for property managers we talk about operational load, complaints, and digitalization; for security, access control and traceability; for residents, clear communication and quick resolution of incidents. The same product, multiple finely tuned sales conversations.
KPIs Worked On
Focused commercial execution
A GTM strategy is only useful if it is executed. We activated the SDR layer: target account prospecting, multichannel initial contact, response management, qualification, and meeting scheduling. Each conversation returned to the system with context, next steps, and market insights.
The focus was not "more emails." It was building an orderly pipeline of accounts with real fit.
KPIs Worked On
What we take away from LIZI
The work made it possible to convert a complex technological solution into a clearer commercial strategy, with a focus on accounts, messaging, and execution.
It wasn't about selling "an app for communities." It was about opening B2B conversations around a concrete problem: property managers and communities needing to reduce operational load, improve communication with residents, and digitalize processes that still rely on manual management.
That idea —translating product to problem and problem to sales conversation— is transferable to any B2B company with a broad product and a fragmented market.
