AI-powered CX automation

Turn your customer data into decisions.

We implement the right technology, define the metrics that truly matter, and build the dashboards that turn your CX operations into a data-driven decision machine. Powered by advanced analytics and artificial intelligence applied to customer experience.

— First insights in week 3 —

woman in blue dress shirt and blue denim jeans standing beside brown wooden chair

The underlying problem

More data than you can process.

Most companies have more customer data than they can process and fewer actionable insights than they need. They invest in platforms, build dashboards that nobody uses and end up making decisions based on intuition — just as they always have.

“Your customer data is only as valuable as the decisions it drives.”

That’s why we do more than implement tools. We help define the questions that matter, build systems that answer them automatically and train your team to operate independently once the project is complete.

man in blue dress shirt sitting on rolling chair inside room with monitors

Does that sound familiar?

Signs that your CX analytics isn't working

01.

You have plenty of data but do not know what to do with it.

01.

You have plenty of data but do not know what to do with it.

02.

Your NPS or CSAT metrics go up and down without a clear explanation.

02.

Your NPS or CSAT metrics go up and down without a clear explanation.

03.

Each team —marketing, sales, support— reports with different KPIs.

03.

Each team —marketing, sales, support— reports with different KPIs.

04.

You don't detect at-risk customers until they've already left.

04.

You don't detect at-risk customers until they've already left.

05.

Your dashboards look great, but nobody uses them to make decisions.

05.

Your dashboards look great, but nobody uses them to make decisions.

06.

It takes you weeks to explain why a metric moved.

06.

It takes you weeks to explain why a metric moved.

If any of these sound familiar, the problem isn’t your data — it’s your analytics strategy.

What does the service include?

Two fronts, one same goal.

There comes a point when managing CX in-house starts slowing the business down. If certain operational signals are already there, outsourcing customer experience may be the smartest investment you make this quarter.

Front · A

Customer experience metrics

We design the CX dashboard your business needs, focused on the KPIs that truly drive performance, with measurement frameworks that make them reliable, comparable and actionable.

Key KPIs: NPS, CSAT, CES, FCR, AHT, Churn, CLV, Retention

Key KPIs: NPS, CSAT, CES, FCR, AHT, Churn, CLV, Retention

Key KPIs: NPS, CSAT, CES, FCR, AHT, Churn, CLV, Retention

Measurement methodology: frequency, channels, and sampling

Measurement methodology: frequency, channels, and sampling

Measurement methodology: frequency, channels, and sampling

Sector benchmarking: to contextualize your numbers

Sector benchmarking: to contextualize your numbers

Sector benchmarking: to contextualize your numbers

Quarterly targets: realistic goals per team

Quarterly targets: realistic goals per team

Quarterly targets: realistic goals per team

Statistical validity: calibration and continuous review

Statistical validity: calibration and continuous review

Statistical validity: calibration and continuous review

KPI playbook: a shared language across the business

KPI playbook: a shared language across the business

KPI playbook: a shared language across the business

a computer screen with a bunch of data on it

Front · B

Front · B

man sitting on a chair wearing a gray crew-neck long-sleeve shirt using an Apple Magic Keyboard

Analytics and reporting platforms

We implement and configure the tools that turn customer data into actionable insights. From Voice of Customer platforms to machine learning models that predict customer churn.

Voice of Customer Platforms: Qualtrics, Medallia, InMoment

Voice of Customer Platforms: Qualtrics, Medallia, InMoment

Voice of Customer Platforms: Qualtrics, Medallia, InMoment

Live dashboards: Looker · Power BI · Tableau · Metabase

Live dashboards: Looker · Power BI · Tableau · Metabase

Live dashboards: Looker · Power BI · Tableau · Metabase

Predictive churn analysis: AI to anticipate customer loss

Predictive churn analysis: AI to anticipate customer loss

Predictive churn analysis: AI to anticipate customer loss

Sentiment analysis: on chat, email, social media, and reviews

Sentiment analysis: on chat, email, social media, and reviews

Sentiment analysis: on chat, email, social media, and reviews

Automated executive reports by stakeholder

Automated executive reports by stakeholder

Automated executive reports by stakeholder

Integration with your existing stack: CRM, BI, ticketing, chat and voice platforms

Integration with your existing stack: CRM, BI, ticketing, chat and voice platforms

Integration with your existing stack: CRM, BI, ticketing, chat and voice platforms

The CX Vocabulary

The metrics we work with.

First Contact Resolution

NPS

Customer Satisfaction

CSAT

Customer Effort Score

CES

First Contact Resolution

First Contact Resolution

Average Handle Time

AHT

Customer Lifetime Value

CLV

Churn rate

Churn

Retention rate

Retention

Real-world use cases

How we apply CX technology.

01.

Churn detection before it happens

Predictive models that identify the 20% of customers most at risk of churning within the next 90 days, enabling timely retention actions before they leave.

01.

Churn detection before it happens

Predictive models that identify the 20% of customers most at risk of churning within the next 90 days, enabling timely retention actions before they leave.

01.

Churn detection before it happens

Predictive models that identify the 20% of customers most at risk of churning within the next 90 days, enabling timely retention actions before they leave.

02.

Customer segmentation by value

Automatic clustering that allows for the prioritization of CX efforts on the segments that contribute the most revenue to the business.

02.

Customer segmentation by value

Automatic clustering that allows for the prioritization of CX efforts on the segments that contribute the most revenue to the business.

02.

Customer segmentation by value

Automatic clustering that allows for the prioritization of CX efforts on the segments that contribute the most revenue to the business.

03.

Root cause analysis of NPS drops

Cross-sectional analysis of thousands of comments to detect why the NPS dropped in a specific month, without relying on hypotheses or intuition.

03.

Root cause analysis of NPS drops

Cross-sectional analysis of thousands of comments to detect why the NPS dropped in a specific month, without relying on hypotheses or intuition.

03.

Root cause analysis of NPS drops

Cross-sectional analysis of thousands of comments to detect why the NPS dropped in a specific month, without relying on hypotheses or intuition.

04.

Omnichannel Voice of Customer

Unification of feedback from surveys, social media, reviews, and tickets into a single actionable dashboard for the entire organization.

04.

Omnichannel Voice of Customer

Unification of feedback from surveys, social media, reviews, and tickets into a single actionable dashboard for the entire organization.

04.

Omnichannel Voice of Customer

Unification of feedback from surveys, social media, reviews, and tickets into a single actionable dashboard for the entire organization.

Tech stack

Technologies we work with.

VoC & CX Analytics

VoC & CX Analytics

VoC & CX Analytics

CRM

CRM

CRM

CRM

Ticketing

Ticketing

Ticketing

Business Intelligence

Business Intelligence

Business Intelligence

Business Intelligence

AI & Automation

AI & Automation

AI & Automation

We take a technology-agnostic approach, helping you choose the tools that best fit your existing stack, budget and business needs.

Frequently Asked Questions

We answer your questions.

01

How long does a CX analysis project take to show results?

The first actionable insights typically emerge within weeks 3–4, following the initial dashboard implementation and first layer of analysis. Predictive models such as churn and sentiment analysis generally require 8–12 weeks to stabilise and deliver reliable results based on sufficient data.

02

Do I need a mature data platform to work with you?

No. In fact, many projects begin by bringing order to the chaos — data spread across multiple tools, with no shared structure or consistent logic. Creating that foundation is often one of the most valuable parts of the work we do.

03

Do you work with my existing data, or is a migration required?

We work with your existing technology stack whenever possible. We only recommend a migration when the current setup is genuinely limiting progress, and never without a transparent cost-benefit analysis.

04

Do you use AI with my customer data? Is it secure?

Yes. We use AI where it delivers clear value — from classification and predictive modelling to sentiment analysis — always in compliance with GDPR requirements. We sign NDAs and data processing agreements, and where compliance demands it, models can be deployed within your own infrastructure.

05

What is the difference compared to hiring a data analyst?

A data analyst answers questions. We help define which questions matter, then build the systems that answer them automatically, combining CX expertise with industry knowledge. We also train your team to become self-sufficient over time.

06.

Do you only handle implementation, or do you also provide ongoing support and optimisation?

Both. Many clients choose an ongoing support model to continuously improve dashboards, refine predictive models and develop new use cases without having to restart the project each time.

You have been measuring for months. What if we start making decisions?

If you've been investing in measurement for a while without anything changing, let's talk. Request a CX data audit, and we'll show you which insights you are missing out on and how to turn them into decisions that impact the business.

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